The client approached me with a new frozen dessert concept - ice cream balls on a stick called “S’Cream Balls.” I was tasked with creating both the logo and full ice cream truck design system. The goal was to capture the nostalgic charm of a classic neighborhood ice cream truck while giving the brand a bold, modern identity that could stand out on the street. I developed the logo, color palette, vehicle graphics, and overall visual direction to create a fun, recognizable brand experience that felt both playful and iconic.