With massive improvements coming to the Baltimore area for mass transit they wanted a brochure that would highlight all of these items. This was to generate support amongst political allies and the public. The main struggle I had was the amount of time to solve this graphic message. From start to finish I had a week. So first thing I needed to do was develop a look that could carry all the spreads. I was looking at the logo one of our other art director’s had done and the triangle/diamond graphic element came to me. From there it was all playtime. I rapidly developed a cover which the client loved. The great thing was that this graphic element allowed me to not think but just design from the heart. I would read the content and just create freely. Sort of like just riffing playing guitar. It became such a pleasure to play from spread to spread with the elements. I completed it in 3 days and it went for client review. We had a few changes and it went to print two days later. The piece was so well received they asked for a revision and it to be slightly larger piece.