Earthquake Warning California
Challenge: Convince California audiences to educate themselves on a website and download the new MyShake app to their phones, so that they can be better prepared for the next earthquake. Campaign: We created an entertaining and informative campaign that dramatically demonstrated how our preparedness tools help people not “get caught off guard” by earthquakes. Materials included a newly designed website, digital banners, social media organic and paid advertising, TV, and SEM produced in six different languages across the state.
Results: PR and paid media outreach achieved a combined impression reach of 77 million, driving 49,000 visitors to the website each week.